Joseph Brody

At MassDOT, I became a trusted creative resource within the Communications team, leading the design of graphics, social media visuals, and public outreach materials. I also produced short-form videos and helped shape digital content that made transportation updates more engaging and accessible for the public.

At beamshyft, I led the development of targeted digital advertising campaigns, crafted compelling branding materials, and performed A/B testing to optimize customer engagement. My work focused on refining the company’s messaging and visual identity to highlight its streamlined supply chain and commitment to high-quality, cost-effective solutions for contractors and developers.

Collaborated on visual branding for a growing startup, designing a new logo and identity system that reflects their modular, user-friendly approach to web development.

The Balance Charity is an Israel-based nonprofit dedicated to supporting at-risk teens facing abuse and homelessness. As Media and Advertising Coordinator, I developed the organization’s visual identity, designed the logo and brand guidelines, created print materials like postcards, and managed a range of other creative and strategic tasks.

A collection of used and unused YouTube thumbnails, showcasing my approach to creating eye-catching designs that grab attention and align with video content.

I designed two mock advertisements for an emergency escape tool, focusing on urgency and accessibility. The concept highlights how disaster can strike at any moment, and while people may not always be prepared, this tool is.

A collection of additional projects that showcase my range—experimental pieces, side work, and creative concepts that don’t quite fit into a single category but still reflect my design thinking and attention to detail.